How "Live Cases" Work
CEOs present their businesses to the class in much the same way they do with investors. They profile the venture, share the vision, and communicate go-forward strategies. Materials on the company and its industry are distributed in advance to acclimate the class. Working closely together in teams, students analyze and assess what they have heard and seen; debate the issues and reach consensus; and then proceed to formally deliver their findings, conclusions, and recommendations — directly to the CEO or founder. A culminating moment for students, “live cases” happen not once, but each day in LehighSiliconValley. They are the primary vehicle to deliver rich content, stimulate the intellectual juices, create high drama, and heighten interaction in the classroom. Entrepreneurial learning is powerful and lasting, and students are made to feel they are living the dream.